Search Engine Optimisation (SEO)
What is SEO?
SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page’s content meaning, among other SEO best practices.
How SEO can Boost your Business?
It boosts your credibility
It Doesn't Cost You Anything
It gives competitive advantage
Better engagement rates
Higher ranking in Search engine result page (SERO)
Our Strategy for your Business:
Working on your site to improve SEO other than content related work. Often happens behind the scenes
Ensuring relevant content and great user experience. Includes targeting the right keywords
Includes activities outside your site to enhance search engine ranking. Includes backlinks, blogs, article writing etc.
As your digital marketer
we know how to get your brand, website, or company found by searchers is a core skill, and understanding how SEO is evolving will keep you at the top of your game. While SEO changes frequently in small ways, its key principles do not.
Our SEO Services
Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic. You can get traffic from paid search, but SEO costs much less. Plus, ad blockers and ad blindness can reduce the effectiveness of paid search, so you’ll want to optimize for search regardless.
With Ecommerce SEO, we usually optimize your headlines, product descriptions, meta data, internal link structure, and navigational structure for search and user experience. Each product you sell should have a dedicated page designed to draw traffic from search engines.
Local SEO is the practice of optimizing your website for a specific local area. If you have a local business, like a shop, restaurant, or agency, you want your web pages to rank for certain search queries performed by a local audience. We Optimize the website of your local business and make sure people can find you both online and offline. Even now, when you might not be getting visitors in your building, you’re still targeting an audience that is located in the same geographical area as you are. So we optimize your online presence for that area.
Global SEO is the method of optimizing the content in your website for multiple locations and audiences around the globe.
It requires not much of a difference to your SEO strategy right now, except that we will need to publish content that will work in different languages that your target audience speak, and for regions where your website visitors come from, and most notably, for the most popular search engines in such region or country.
In essence, search results appear differently for users in China that generally utilize Baidu, or searchers in Russia that prefer Yandex, or search users in Japan who mostly use Yahoo and searchers in South Korea who are avid fans of the search engine Naver.
So, these differences in search results and search engines, in particular, mean that our global SEO efforts for your website must not just focus on optimizing your website for Google even though the big G is the leading search engine worldwide.
Search Engine Optimization (SEO) is the ever-changing practice of designing web content to rank highly in search engine results pages (SERPs). Search is often the gatekeeper to your content, so optimizing your content for search is necessary to attract traffic and grow a following.
Unlike Google, which uses backlinks and other factors to evaluate rank, YouTube SEO involves optimizing your channel, playlists, metadata, descriptions, and videos. You can optimize your videos for search both within and outside of YouTube.