Social Media Optimisation (SMO)
Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news
Our SMO strategies for your Business:
(We work on your profile picture, logo, introduction, location etc,)
Social searchability optimization
(Includes keywords research, hashtags, Username, addresses etc)
Content strategy optimization
(Includes establishing consistent publishing frequency and volume, scheduling posts, relevant content selection)
(Assess low-cost click links, redirecting traffic to right landing pages etc)
(Identifying top-performing content based on KPI, Monitor mention, understanding brand share vs competitors)
Conversion Rate Optimisation (CRO)
CRO stands for Conversion Rate Optimization. CRO marketing is a method of increasing the percentage of your website’s visitors who take the desired action (or, to use marketing speak, who ‘convert’). Conversions are a marketer’s holy grail, but the term can mean different things depending on your company’s goals.
Why is CRO important for your business?
Our strategy to increase Conversion rate:
Lead generation is the process of identifying, attracting, and transforming online users into prospects for a business. The method utilizes online channels, tactics, and strategies such as email campaigns, paid social media ads, or even offering downloadable content through a landing page.
Lead Generation Funnel:
SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business.
While Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients. It is essentially direct mail done electronically instead of through the postal service.
Benefits of Email and SMS marketing:
We at Highstreet Media offer a variety of services, primarily focusing on an e-commerce store, evaluating their position within the business market, and helping e-commerce owners achieve their goals. We have a comprehensive process for highlighting areas in your online store that need improvement.